Pardot tracks visitor and prospect activities on our website and on Pardot landing pages by setting cookies on your browser. These cookies are set in order to remember user preferences (like form field values) when a visitor returns to our site.
Pardot sets three cookies: visitor, opt in, and Pardot app session.
Cookie name: Visitor_id
Description: Visitor Cookie, the visitor cookie includes the name “visitor_id” plus the unique identifier for your account, which is derived from the tracking code placed on the site. The value stored is the unique ID for the visitor. For example, cookie name “visitor_id12345” stores the visitor value “123456789,” where 12345 is the account identifier and 123456789 represents the visitor ID. This cookie is set by our tracking code on visitors and prospects.
Cookie name: pi_opt_in
Description: Opt In Cookie, the persistent cookie named “pi_opt_in” is what we use to stay in compliance with the “Do Not Track” initiative. Pardot’s tracking code can optionally respect these headers and does not use cookie-based tracking for any visitors with that setting enabled.
Cookie name: lpv
Description: This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view.
Cookie name: pardot
Description: Pardot App Session Cookie, the session cookie named “pardot” is only set if you’re logged into our app as a user (ie prospects will not have this cookie set).
Pardot sets first-party cookies for tracking purposes, and sets third-party cookies for redundancy. Using first-party and third-party cookies together is standard in the marketing automation industry. Pardot cookies do not store personally identifying information, they only store a unique identifier. Find out more additional information about Pardot cookies.
To reject or delete this cookie, you can also follow a guide for the most popular web browsers: https://www.digitaltrends.com/computing/how-to-delete-cookies/